The Farmer's Wife

I am often asked what is life like off the farm?  So, I  have created this personal page to share with you a bit more about myself.

Life before The Farmer:  I was born in Bakersfield but grew up in the mid-west.  My father was in the cattle business where I had small childhood jobs working in the feedlot.  My family was always involved in ranching and I soon became involved in 4-H and high school rodeos.  During my teenage years we moved back to Bakersfield where I completed high school and graduated from Cal State University, Bakersfield with a degree in Communications. Soon after I met "The Farmer" and the rest is history!

A fun fact about my heritage: My great grandfather was Will Rogers. As the family representative I have the honor of travelling nationally to promote his legacy and receive awards on the family's behalf.   My grandfather (on my mother’s side) was World Champion Bull rider and Bareback rider Frank Schneider.  My grandfather took these honors in the mid 1930’s.  Will Rogers, Frank Schneider along with two of my great uncles Johnie Schneider and Burel Mulkey are inducted into the National Cowboy & Western Heritage Museum in Oklahoma City.   We are proud rodeo fans!     

Charitable causes  I am involved in also keep me extremely busy.  In 2000 I co-founded The Will Rogers Ranch Foundation, supporting Will Rogers State Historic Park in Pacific Palisades.  I am also an active board member for Will Rogers Memorial Museum, Will Rogers Motion Pictures and an advisory member of the National Cowboy & Western Heritage Museum. 

My true escape from a busy life is the beach.  I have a love for the ocean and the sun.   I enjoy cooking and being "Patchi" to my two adorable and exhausting grandchildren Wyatt James (7) and Claire Catherine (5).  Both have learned that they are not allowed in my office which they now call the "NO NO ROOM"     

In January 2022 The Farmer and I celebrated our 34th wedding anniversary. Life is not always easy in the farm.  There are a lot of challenges that most do not see, however, the rewards can certainly out weigh the challenges.  I hope that while you enjoy our tasty almonds you also learn more about life on the farm and continue to help support The American Farmer.                                    God Bless you and your family,

The Farmer’s Wife.


The Farmer's Wife as guest speaker 
Looking for someone fresh and exciting to have as your next guest speaker? 
Why not ask The Farmer’s Wife?  Jennifer shares her story of becoming a successful business woman by adding a hint of wit from her great grandfather Will Rogers.  

Previous Speaking engagements
  • Spokane County Farm Bureau: Spokane Washington
  • Grant County Farm Bureau: Moses Lake Washington
  • Joplin Missouri: Missouri Southern State University
  • Wasco Rotary Club: Wasco, California
  • Bakersfield Women's Business Conference
  • ACBSP Indianapolis, Indiana
  • Gardner Webb University School of Business, North Carolina
  • Rogers State University, Claremore, Oklahoma
  • School of Business and Industry, Casper, Wyoming
  • California State University Bakersfield
  • Midwestern State University, Wichita Falls, Texas



Thank you so much for presenting your story at our Business Awareness/ Enrichment event this year.  During the morning session, the High School students thoroughly enjoyed your enthusiastic speech and discussion of how you started your business and things that you learned in the process.  I think you truly gave them a feeling that they too can become entrepreneurs with hard work and determination.  In the evening session, the college students and community of Casper were captivated by your story and how you built your business not just by selling and taking, but by giving first, then receiving.  It is a no miss presentation for those interested in starting or building a business.  It has been my pleasure to get to know you and share your enthusiasm.  

Thank you and keep up the good work!  You have definite friends at Casper College. 

Gary Becker
Accounting Instructor and Event Organizer
Casper College            Casper, WY


Our students thoroughly enjoyed listening to Jennifer’s story about how she started her business and how she is strategically planning for future growth. She shared her experience of entrepreneurship in a very interesting and motivating way that engaged the students and encouraged them to think about their dreams and aspirations of starting a business. She was refreshing, inspiring, and professional. It was a very good experience for our students. We hope to have Jennifer return and speak to our students again in the future.

Dr. Beverly A. Block
Interim Dean, Professor
The Robert W. Plaster School of Business Administration
Missouri Southern State University
Joplin, MO




Thank you for your enthusiastic speech today.  You are everything that Dr. Chuck Wall  raved about.  From my vantage point I was able to observe the attention given you by our members.  They were very focused on a captivating story.

Of the 10 sacks of your husband's almonds I purchased, I have given away several and devoured  1/2 a bag.  They are really delicious, a superior taste experience to normal salted almonds.  My son told me how many calories I had in scarfing down the 1/2 bag.  They were worth it.  You have a winner Jennifer.  We are proud to know you.

Again our gratitude in coming to talk to us.
Thanks again,
Jack Bailey,
one of Your New friends at the BAKERSFIELD KIWANIS CLUB


Jennifer Rogers-Etcheverry delivers her remarkable story about the process of becoming an entrepreneur, and she tells it with honesty and humor.  She leads her listeners through both the successes and the challenges experienced along the path.  Her presentation will inspire anyone who hopes to start or grow their own business, (and Jennifer lassos any historian with her extraordinary family history.)  I hope Jennifer will return to Rogers State University again and again to expose new business students to her entertaining and pragmatic narrative "

R. Bruce Garrison, Ph.D.
Dean and Professor,
School of Business and Technology
Rogers State University